Brief: Take a cause you believe in and use the power of type to make a difference. Use typography to help people believe in your cause and its purpose, to motivate and inspire people, in a relevant way, to your cause, and above all, to make an impact.

My Idea: The damage of smoking is invisible, that is why so many of us are willing to smoke. Using typography, I created a secret massage for smokers, to show them in an interactive and visual way how smoking effects their body.

Production: Using paper and lemons, I created a secret massage for the target. To reveal the massage the target must heat the paper with fire. The text that appears have a similar texture to the texture of damaged organs caused by smoking cigarettes.